So I noticed my website wasn't centered on our laptop. So I centered it.
I'm in the process of revamping my site, as always, doing it myself on my built-from-scratch site. Mostly I'm modifying the layout and navigation, but some content too, like yesterday with the "About Me" page. Today, I realized that my site is informative. That's great. But it doesn't have what they term a "call to action".
Apparently sales sites are supposed to lead the visitor to action. Who knew? Like, I'm supposed to show people where to go and what to do to buy my work? Sheesh.
So I'm working on it. I've got an idea for the homepage that'll hopefully be more clear but not too pushy/hard-sell-y/commercially. My friends at the Brentwood Art Center made bumper stickers that said "Buy Art Now!" I don't want to be that transparently blunt, but I want that to be the main option. Secondarily the focus'll be on my email newsletter and this blog, to keep people interested if they aren't going to buy a piece right away.
I think that's the strategy, right?